Patou Pour Homme by Jean Patou c1980

Patou Pour Homme by Jean Patou: launched in 1980, created by Jean Kerleo.

Patou Pour Homme Prive by Jean Patou c1994

Patou Pour Homme Prive was created by Jean Kerleo in 1994

Un Amour de Patou by Jean Patou c1998

In 1998, the world was a vibrant mosaic of cultural and technological shifts. The late 1990s marked the apex of the digital revolution, with the Internet increasingly influencing everyday life and fostering a global interconnectedness. This period also witnessed the emergence of a new generation of young women who were more independent, career-oriented, and fashion-conscious than ever before. These women were exploring their identities and expressing their individuality through their choices in fashion, beauty, and lifestyle.

"Un Amour de Patou," meaning "A Love of Patou," is a poetic and evocative name for a fragrance. Jean Patou, known for his romantic and sophisticated creations, likely chose this name to convey a sense of intimate elegance and timeless love. The phrase encapsulates the essence of deep affection and admiration, reflecting the designer’s commitment to creating fragrances that resonate with personal emotions and cherished moments. The name suggests a fragrance that is not just a scent but a love story in a bottle, appealing to those who appreciate the finer nuances of romance and elegance.

A perfume called "Un Amour de Patou" would have resonated deeply with women who were in tune with their emotions and cherished the notion of love in all its forms. It would attract young women who were passionate about their experiences and valued the sentimental and poetic aspects of life. These women would likely respond to the perfume with a sense of nostalgia and appreciation, finding in it a reflection of their own romantic ideals and aspirations.

Globally, this type of perfume would be most popular in regions with a strong appreciation for luxury and romance, such as Europe and North America. In cities like Paris, New York, and London, where fashion and sophistication are highly valued, "Un Amour de Patou" would find a dedicated audience. These locales, with their rich cultural tapestries and diverse populations, would provide the perfect backdrop for a fragrance that celebrates love and elegance.

Nacre by Jean Patou c2001

"Nacre," created by Jean-Michel Duriez as a limited series specifically for the US market in 2001, reflects a strategic approach by Jean Patou to cater to American tastes and preferences. During this period, the US market was characterized by a growing appreciation for niche and exclusive products, especially in the realm of luxury fragrances.

Jean-Michel Duriez, known for his expertise in crafting sophisticated and nuanced scents, likely designed "Nacre" to resonate specifically with American consumers who valued elegance and uniqueness. The limited series aspect added to its allure, positioning it as a coveted item among fragrance enthusiasts and collectors.

By focusing on the US market, Jean Patou aimed to capitalize on the country's affluent consumer base and their inclination towards high-end, distinctive fragrances. The decision to create a limited series reinforced the perfume's exclusivity and appeal, appealing to those seeking something rare and special.

Overall, "Nacre" by Jean Patou, under the creative direction of Jean-Michel Duriez, was a strategic offering tailored to capture the attention and admiration of discerning American consumers who appreciated fine craftsmanship, exclusivity, and the allure of luxury fragrances.

Hip by Jean Patou c2001

In 2001, young American women were at the forefront of a cultural shift marked by bold fashion choices and an embrace of individuality. Pop stars like Christina Aguilera and Shakira were influential, setting trends that included wearing sexy low-rise jeans that sat on the hips, often paired with cropped tops that bared the midriff. This fashion statement was not just about clothing; it was a symbol of confidence, freedom, and a rebellious spirit that resonated with a generation eager to define themselves on their own terms.

Jean Patou's choice of the name "HIP" for their new perfume in this context was a clever nod to the zeitgeist. The term "hip" has long been associated with being fashionable, in-the-know, and ahead of the curve. By naming the perfume "HIP," Jean Patou aimed to capture the essence of the era's impulsiveness, spirited energy, and the enduring femininity that was celebrated by young women at the time. The name "HIP" would immediately resonate with the target demographic, who were not only following fashion trends but also keen to align themselves with a brand that understood and embodied their lifestyle.

A perfume called "HIP" would naturally appeal to a young, vibrant audience that related to the pop culture icons of the early 2000s. These women, often in their teens and twenties, were exploring their identities, expressing themselves through bold fashion choices, and seeking out products that matched their energetic and spontaneous lifestyles. They would respond to "HIP" as a statement fragrance, one that not only complemented their style but also made them feel part of a larger cultural movement.

The popularity of "HIP" would likely be strongest in urban centers and metropolitan areas, where trends often start and spread. Cities like New York, Los Angeles, and Miami, with their dynamic fashion scenes and vibrant youth cultures, would be prime markets for this perfume. The word "HIP" evokes images of trendy nightclubs, bustling city streets, and the pulsating energy of a generation on the move. It conjures emotions of excitement, confidence, and the thrill of being at the cutting edge of fashion and culture.

Câline by Jean Patou c1964

In the early 1960s, a period marked by the burgeoning youth culture and a shift towards more liberated expressions of love and intimacy, the launch of Jean Patou's perfume "Câline," created by Henri Giboulet, captured the spirit of this era perfectly. The name "Câline," meaning affectionate or cuddly in French, was a deliberate choice by Jean Patou to evoke warmth, tenderness, and intimacy.

The term "Câline," as a French term meaning to cajole or coax, adds an intriguing layer of meaning to Jean Patou's fragrance of the same name. Launched in 1964, "Câline" by Jean Patou embodies not only the freshness and floral sophistication typical of a chypre fragrance but also the essence of a woman who knows how to charm and persuade. The name "Câline" suggests a playful and alluring quality, evoking images of a woman who uses her warmth and tenderness to win hearts and achieve her desires. In the context of the fragrance, this translates into a scent that is both inviting and captivating, much like the allure of someone who effortlessly draws others closer.

The 1960s was a time of social change, where young people were challenging traditional norms and embracing more open displays of affection and emotion with a more playful and expressive approach to love and intimacy. The name "Câline," carefully chosen by Patou, not only signifies affection and tenderness but also adds a playful and light-hearted dimension to the fragrance. It suggests moments of gentle affection, playful teasing, and the joy of intimate connections—a reflection of the carefree spirit and youthful exuberance prevalent in the early 1960s.

Geographically, "Câline" found resonance in regions where French culture and its associations with romance and sophistication were admired. Countries like France, Italy, and parts of Europe embraced its playful charm, appreciating its ability to evoke images of carefree moments and romantic encounters.

Eau de Joy by Jean Patou c1960

Eau de Joy by Jean Patou: launched in 1960. This was created to be a lighter form of Joy, to be worn during the day.

Moment Supreme by Jean Patou c1929

In the context of the 1920s, the launch of Jean Patou's perfume "Moment Supreme" carries intriguing connotations related to sensuality and cultural attitudes towards lovemaking. In France, the term "Moment Supreme" was often used euphemistically to refer to "Le Petit Mort," which translates to "the little death" and symbolizes orgasm. This usage reflects a cultural fascination with pleasure and indulgence during the interwar period, characterized by the liberation of social norms and the embrace of hedonistic pursuits.

Jean Patou's choice of the name "Moment Supreme" for his perfume is therefore layered with symbolic meaning. By evoking a moment of ultimate pleasure and transcendence, the name suggests a sensory experience that is both fleeting and profound, akin to the climax of intimate connection. This makes "Moment Supreme" a fitting name for a perfume, as it promises to capture and embody a moment of heightened emotion, luxury, and refinement.

Those drawn to a perfume named "Moment Supreme" would likely be individuals who appreciate sophistication, elegance, and the finer pleasures in life. They would respond to the perfume with a desire to indulge in its luxurious aura, seeking to enhance their own moments of personal allure and sensuality. The fragrance would resonate particularly well in cosmopolitan centers like Paris, London, and New York, where a sophisticated clientele values both tradition and innovation in perfume craftsmanship.

The word "Moment Supreme" evokes images of decadence, passion, and intimacy, conjuring scenes of romantic evenings, opulent settings, and the allure of timeless elegance. Emotionally, it suggests a sense of anticipation and fulfillment, capturing the essence of a fleeting yet unforgettable experience.

As a name for a perfume, "Moment Supreme" is indeed unique, standing out from more conventional floral or abstract titles commonly used in the perfume industry. Its interpretation varies, offering a sophisticated audience an intriguing glimpse into the perfume's promise of exquisite pleasure and refined indulgence.

Ma Liberte by Jean Patou c1987

The perfume "Ma Liberté" by Jean Patou, launched in 1987 and created by Jean Kerléo, emerged during a transformative era for women. The 1980s were marked by significant shifts in gender roles and expectations, with women increasingly entering the workforce and asserting their independence. This period saw the rise of powerful female icons in various fields, from politics to business to entertainment, who embodied the spirit of autonomy and self-assuredness. The feminist movements of the 1970s laid the groundwork for these changes, and by the 1980s, the modern woman was embracing her newfound freedom with vigor and confidence.

Jean Patou's choice of the name "Ma Liberté" (My Freedom) reflects this cultural zeitgeist. The name itself is a declaration of personal independence and strength, capturing the essence of a woman who is in control of her destiny. This aligns perfectly with the evolving identity of women during the 1980s, who were breaking free from traditional confines and redefining their roles in society. The name "Ma Liberté" evokes a sense of empowerment and resilience, qualities that resonate deeply with the modern woman of that time.

"Ma Liberté" would make an excellent name for a perfume because it encapsulates the very essence of freedom and individuality. Perfumes are deeply personal and intimate, often serving as an extension of one's identity. A name like "Ma Liberté" suggests a fragrance that is bold yet elegant, daring yet feminine. It speaks to women who value their independence and strength, and who are not afraid to express their true selves. Such a name would appeal to women who see themselves as trailblazers and innovators, those who embrace life's challenges with warmth and grace.

Women around the world would relate to a perfume called "Ma Liberté," particularly those in urban centers where the ethos of independence and self-expression was most vibrant. Cities like New York, Paris, London, and Tokyo, known for their dynamic and progressive cultures, would be fertile grounds for the popularity of "Ma Liberté." Women in these locales, who are constantly navigating the complexities of modern life, would find solace and inspiration in a fragrance that celebrates their journey and fortitude.

The word "Ma Liberté" conjures images of open spaces, boundless opportunities, and the courage to pursue one's dreams. It evokes emotions of joy, confidence, and a profound sense of self-worth. The name is both unique and evocative, standing out in a market where many perfumes are named after abstract concepts or simplistic notions of beauty. "Ma Liberté" carries a weight of significance and depth, offering more than just a pleasant scent—it offers a narrative of personal freedom and empowerment.

In interpreting "Ma Liberté," one would see it as a celebration of the inner strength and warmth of a woman who is both daring and feminine. It is a tribute to the modern woman who embraces her freedom and uses it to shape her world with grace and determination. This name encapsulates a powerful message of self-liberation and the beauty that comes from being true to oneself, making it not just a fragrance, but a symbol of the new spirit of freedom that defined the era.

L'Heure Attendue by Jean Patou c1946

L'Heure Attendue by Jean Patou was launched in 1946, a period marked by the aftermath of World War II and the liberation of Paris from Nazi occupation. The name "L'Heure Attendue," which translates to "The Awaited Hour," encapsulates the collective sigh of relief and the deep sense of anticipation that characterized the end of the war. The years of occupation were filled with fear, deprivation, and resilience, and the liberation brought a renewed hope and a longing for peace and normalcy. In this context, Jean Patou's choice to name the perfume "L'Heure Attendue" was deeply symbolic, reflecting a momentous turning point and the joyous expectations of a brighter future.

The name "L'Heure Attendue" makes a fitting choice for a perfume because it evokes a sense of anticipation and fulfillment, emotions that resonate with many people. After years of hardship, the end of the war represented a long-awaited promise of better times. The perfume, with its evocative name, would have appealed to those who had endured the war, offering them a fragrant symbol of hope and new beginnings. The name itself suggests a milestone, a moment of triumph, and the culmination of enduring patience and hope.

"L'Heure Attendue" would have resonated with individuals who experienced the war firsthand, particularly those in Europe who lived through the occupation and its aftermath. These individuals would likely respond to the perfume with a mix of nostalgia and relief, finding solace in its scent as a reminder of the long-awaited peace. The perfume would also appeal to those who admired the resilience and spirit of the French people during the war, offering a connection to this pivotal moment in history.

This type of perfume would be most popular in regions deeply affected by World War II, especially in Europe. However, its universal themes of hope and renewal could make it appealing worldwide, particularly in countries that were allies during the war. The perfume's name would evoke images of celebration, liberation, and the promise of a new era. Emotions of joy, relief, and optimism would be stirred, as well as a deep appreciation for the sacrifices made to achieve this long-awaited moment.

The name "L'Heure Attendue" is unique for a perfume, as it captures a specific historical context while also embodying timeless themes of anticipation and realization. It would be interpreted as a celebration of a long-awaited event, making it both a historical homage and a universally relatable concept. This duality adds to its charm and appeal.

Normandie by Jean Patou c1935

In 1935, Jean Patou launched the perfume "Normandie," composed by Henri Almeras, in honor of the maiden voyage of the SS Normandie, a symbol of luxury liner travel at its zenith. This period epitomized transatlantic voyages as glamorous affairs, characterized by opulence, sophistication, and a sense of adventure. The SS Normandie itself was renowned for its lavish interiors, meticulously designed by Sue et Mare, who also crafted settings for Jean Patou's boutiques and perfume presentations.

The choice of the name "Normandie" was deliberate, evoking images of grandeur, elegance, and French chicness. It conjured visions of sleek ocean liners cutting through the waves, luxury accommodations, and the excitement of international travel. For the affluent travelers of the time, and those who appreciated luxury and refinement, "Normandie" symbolized the epitome of sophistication.

This perfume would have been most popular in cosmopolitan centers like Paris and New York, hubs frequented by the elite travelers who could afford first-class tickets on the SS Normandie. Its name alone would evoke feelings of nostalgia for the golden age of ocean travel, making it a coveted accessory for those who cherished elegance and adventure.

Jean Patou's Parfum-Colognes

In 1936, Jean Patou introduced their versions of eau de cologne, which they dubbed "Parfum-Cologne". It combined the refreshing quality of eau de cologne with the long lasting tenacity of a parfum.

It was recommended for daytime or evening use during the summer to help refresh and cool the body. Meant to be splashed lavishly after a bath or shower to help keep you smelling great and abandon the heavy perfumes to winter.

Originally it was only a splash on fragrance, but in the late 1960s, it also was expanded into a spray form as well.

Parfum-Cologne was still available in 1983 in the Caline scent.

Over the years, the Parfum-Colognes were available in the following scents:

• L'Heure Attendue
• Moment Supreme
• Cocktail Dry
• Amour Amour
• Colony
• Caline

The oldest bottles, dating from the 1930s-1940s, are columnar in shape with arched shoulders, they are simply marked "Jean Patou" on the base and are fitted with ground glass stoppers. They feature paper labels and a strip like paper label along the bottom. These are packaged in plain white boxes with a single JP logo on the front.

c1949 ad showing glass stoppered bottles

The slightly later columnar bottles, dating from the 1950s -1960s have "Jean Patou Bottle Made in France" and some numbers on the base and are fitted with plastic screw caps. Early bottles (1950s-still being used in 1959) have black screw caps. They feature paper labels and a strip like paper label along the bottom, though the strip label was later discontinued. Some of these may have a small round paper label with the alcohol volume percentage on the lower back side.These are packaged in white boxes with an all over JP logo pattern.

c1961 ad showing black plastic caps

In the 1960s, just before the changeover to a new bottle style, the columnar bottles were fitted with gold plastic screw caps and housed in white boxes with simple lettering in a square frame on the front. These bottles still have a paper label on the front and may have a small round paper label with the alcohol volume percentage on the lower back side. The base of the bottle is molded with "Jean Patou Bottle Made in France".You may find some of these newer bottles in the old JP logo boxes as old stock was used up.

The newest bottles, used from the 1960s-1980, are squat, oval shaped with screw caps or sprays and have the perfume name screen printed on the bottle. These are packaged in white boxes with gold lettering.

Available in 3.4 oz (100ml), 4 oz, 5.1 oz (150ml), 8 oz, 16 oz and 32 ounce sizes.

Tall columnar bottles:

Plastic caps:

• Ref. No. 128
• 6.8 oz bottle (Ref. No 130) stands 
• stands 4" tall
• 1.6 oz 
• 4 oz bottle stands 4.5" tall (plastic cap)
• 5" tall
•  Ref. (No. 528)
• 3.5 oz bottle (Ref. No. 529) stands 5.5" tall
• (Ref. No. 530)
• Moment Supreme Ref. No 503 stands 6.5" tall (plastic cap)
• 6.8 oz stands 
• 7 1/3 oz stands 6.75" tall
• Cocktail Dry 8 oz stands 5.25" tall (plastic cap)
• Moment Supreme 8 oz stands 6.75" tall  (plastic cap)
• No. 4301 

Glass stopper bottles:

• stands 5.5" tall  (glass stopper)
• 8 oz stands 7" tall. (glass stopper)
• One litre bottle stands 11.5" tall.

c1950 Parfum-Cologne, photo by perfumeprojects

c1950-1960, photo by etsy seller ChiChiPerfumes

c1955-1960 Parfum-Cologne, photo by etsy seller eColognes

c1965-1970s Parfum-Cologne, photo by etsy seller thevintageretroshop

Colony by Jean Patou c1937

In the 1930s, the context of French colonies was deeply intertwined with notions of exoticism, luxury, and adventure. This was a period when travel to far-flung destinations was becoming more accessible, and the allure of tropical climates and exotic locales captivated the imagination of many in Europe and beyond. French colonies, particularly in Africa, the Caribbean, and Southeast Asia, represented a blend of mystique, natural beauty, and cultural richness.

The French Colonial Exposition (Exposition coloniale internationale) of 1931, held in Paris, was a grand showcase of France's colonial empire, featuring pavilions dedicated to various territories under French control. It displayed cultural artifacts, natural resources, and achievements from colonies across the globe, capturing the imaginations of visitors with exotic imagery and the allure of far-off lands. The expo aimed to promote French colonialism, highlight its economic benefits, and reinforce cultural ties between France and its colonies. Jean Patou, a visionary in the world of perfumery, found inspiration in this rich tapestry of cultural diversity and luxury. The exposition highlighted tropical elements such as rare materials and exotic fruits like pineapple, symbolizing opulence and exoticism in the early 20th century.

Patou's decision to create the perfume "Colony," launched in 1937, was influenced by this cultural zeitgeist. The fragrance aimed to encapsulate the essence of the French colonies, particularly emphasizing the lush and tropical atmosphere evoked by the exposition. Pineapple, a central note in Colony, became synonymous with luxury and exoticism, echoing the themes celebrated at the 1931 exposition. Patou's approach to perfumery was meticulous; he ensured that Colony not only captured the scent of pineapple accurately but also resonated with the cultural fascination of the era.

The timing of Colony's release in 1937 was strategic. Perfume development involves rigorous testing and refinement to achieve the desired olfactory profile, especially when aiming to recreate specific scents like pineapple. Patou also likely considered market timing, waiting for an opportune moment after the initial buzz of the exposition had settled, while still capitalizing on the enduring allure of colonial themes in fashion and culture. By 1937, Colony was ready to be widely distributed and marketed, ensuring its success as a fragrance that captured the exoticism and luxury associated with the French colonies, inspired by the grandeur of the 1931 exposition.

Patou's decision to launch the perfume "Colony," created by Henri Almeras, was influenced by this cultural zeitgeist. The fragrance aimed to encapsulate the essence of the French colonies, particularly emphasizing the lush and tropical atmosphere evoked by the exposition. Pineapple, a central note in Colony, became synonymous with luxury and exoticism, echoing the themes celebrated at the 1931 exposition. The word "Colony" itself evokes images of distant lands under French rule, where pineapples were often grown as a symbol of tropical abundance and sophistication. Pineapples, being a luxury fruit in Europe at the time, carried connotations of wealth and exoticism. Patou's approach to perfumery was meticulous; he ensured that Colony not only captured the scent of pineapple accurately but also resonated with the cultural fascination of the era.

"Colony" would have appealed to individuals seeking to evoke the essence of adventure, luxury, and tropical escape. Those who related to this perfume might have been travelers, colonial officials, socialites, or anyone fascinated by the allure of far-off lands and tropical climates. The scent of pineapple, a central note in Colony, would have further enhanced the perfume's association with freshness, sweetness, and the exotic.

This type of perfume would likely have been most popular in cosmopolitan cities where there was a strong interest in fashion, luxury goods, and the latest trends in perfumery. Places like Paris, London, New York, and other major European capitals would have been ideal markets for a perfume named "Colony," as they were hubs of cultural exchange and appreciation for luxury goods from around the world.

The name "Colony" itself is quite unique for a perfume. It suggests a narrative of exploration, discovery, and the opulence associated with French colonial possessions. It would have been interpreted as a symbol of sophistication and worldliness, appealing to those who sought to embody a sense of adventure and refinement in their daily lives.

Folie Divine by Jean Patou c1933

In 1933, as the world grappled with the Great Depression, fashion and entertainment offered an escape from economic hardship. Jean Patou launched "Folie Divine," a perfume crafted by Henri Almeras. This era contrasted the allure of Hollywood glamour and Parisian haute couture with the bleakness of everyday life. Women found solace and elevated their spirits through fashion and beauty, with "Folie Divine" designed to complement Jean Patou's sleek white satin and silk bias-cut evening gowns, offering a counterpoint to Chanel's little black cocktail dresses.

The name "Folie Divine," meaning "Divine Madness," perfectly encapsulates the theme of passionate, uncontrollable love. It suggests a love so intense that it borders on madness, transforming ordinary experiences into extraordinary moments. This name implies a fragrance embodying wild, passionate, and almost reckless love, evoking a realm of divine enchantment.

"Folie Divine" as a name captures the imagination and evokes mystery and allure, hinting at the transformative power of fragrance. It suggests that wearing it can induce euphoric bliss, appealing to those seeking escapism and unrestrained joy. Women in the 1930s, especially those attending glamorous social gatherings, would have been drawn to its promise of enhancing their allure and complementing their elegant evening gowns.

The perfume would have been popular in fashion capitals like Paris and Hollywood, where the elite embraced the latest trends and luxurious products. The association with Jean Patou's evening gowns made it a must-have accessory for those aiming to stand out and exude sophistication. "Folie Divine" evokes images of opulent, candlelit rooms, women in shimmering gowns, and emotions of intense passion and joy—a dance on the edge of reason where beauty and madness intertwine.

Some collectors might be confused by the names "Divine Folie" and "Folie Divine." The original perfume, registered as "Folie Divine" in 1931 and renewed in 1951, encapsulated a luxurious escape into passionate enchantment. In 1984, Jean Kerléo reformulated and relaunched the perfume as "Divine Folie," modernizing it with contemporary ingredients while retaining its original spirit.

Vacances by Jean Patou c1936

In the 1930s, the world was undergoing significant social and economic changes. In France, a major milestone was the introduction of mandatory paid vacations in 1936, a part of the broader social reforms initiated by the Popular Front government. This legislation marked a new era of leisure and travel for the working class, who, for the first time, had the opportunity to take time off and explore beyond their immediate surroundings. The concept of vacationing, once a luxury reserved for the affluent, became accessible to a larger segment of the population. Jean Patou, always attuned to societal shifts and eager to capture the zeitgeist, chose to launch the perfume "Vacances" to commemorate this groundbreaking development.

The name "Vacances," which translates to "vacations" in English, is inherently evocative of relaxation, freedom, and escape. It conjures images of sun-drenched beaches, leisurely cruises, and exotic travel destinations—elements that were becoming increasingly popular as more people could afford to take holidays. For a perfume, "Vacances" makes an excellent name because it encapsulates the essence of this newfound liberty and joy. It promises a sensory journey that mirrors the excitement and rejuvenation of a vacation, an experience many people yearn for.

The target audience for a perfume named "Vacances" would have been those newly able to take advantage of paid vacations, primarily the middle class, who were beginning to explore leisure travel. These individuals would likely respond to the perfume with enthusiasm and nostalgia, associating it with their fond memories of time spent away from work. The fragrance would serve as a reminder of carefree days and the thrill of discovering new places, making it a cherished addition to their personal collection.

"Vacances" would have found popularity in various parts of the world, especially in Europe and America, where the culture of leisure and travel was thriving. Coastal regions, famous for their beaches and resorts, as well as cities with bustling cruise ports, would be prime markets. Places like the French Riviera, Mediterranean islands, and Caribbean destinations would resonate particularly well with the imagery and emotions evoked by the name.

The word "Vacances" evokes a sense of serenity, pleasure, and adventure. It brings to mind the gentle sound of waves, the warmth of the sun, and the vibrant colors of far-off lands. Emotions such as joy, relaxation, and anticipation are intrinsic to its interpretation. As a perfume name, it stands out due to its direct association with positive and desirable experiences, making it unique and appealing.

Invitation by Jean Patou c1928

In the late 1920s and early 1930s, the world was teetering between the exuberance of the Roaring Twenties and the looming shadows of the Great Depression. During this time, society experienced dramatic cultural shifts. Women were becoming more independent, embracing new roles and identities, and fashion was evolving rapidly. The jazz age, flapper culture, and the burgeoning film industry all contributed to a sense of liberation and modernity. In this context, Jean Patou's perfume "Invitation," launched in 1928 in France and 1932 in the USA, was a reflection of the era's spirit.

The name "Invitation" evokes a sense of allure and mystery, suggesting an unspoken call to experience something special and enchanting. For Jean Patou, choosing the name "Invitation" for a perfume was likely an intentional decision to capture the essence of seduction and romance. The word "invitation" itself carries connotations of anticipation and desire, making it a fitting choice for a fragrance meant to entice and captivate.

A perfume named "Invitation" would indeed act as an invisible beckoning, a subtle yet powerful means of drawing attention. In an era where personal allure was accentuated by fashion and elegance, "Invitation" could be seen as a tool for women to enhance their charm and sophistication, silently inviting those around them to come closer and take notice. The scent would embody the promise of an unforgettable encounter, making it a compelling accessory for any woman seeking to make an impression.

"Invitation" would resonate with women who were confident, stylish, and attuned to the social currents of the time. These women, whether in the bustling streets of Paris or the vibrant speakeasies of New York, would respond to the perfume with a sense of empowerment and allure. The fragrance would be most popular in cosmopolitan areas where sophistication and fashion were highly valued. Cities like Paris, London, and New York, hubs of cultural and social activity, would be ideal settings for "Invitation" to thrive.

The word "Invitation" evokes images of elegant gatherings, intimate soirees, and romantic evenings. It stirs emotions of excitement, curiosity, and a yearning for connection. As a name for a perfume, "Invitation" stands out for its uniqueness and the depth of meaning it conveys. It suggests a narrative, an experience waiting to unfold, and promises more than just a pleasant scent.

Amour Amour by Jean Patou c1925

In 1925, Jean Patou unveiled a trio of distinct fruit-floral fragrances—Amour Amour, Que Sais-Je?, and Adieu Sagesse—represented a pioneering concept aimed at capturing the various stages of love. Each fragrance was meticulously crafted to evoke distinct emotional landscapes and intimate experiences associated with love, offering wearers a narrative journey through scent. 

These fragrances were introduced amidst a backdrop of significant cultural change in attitudes towards love and romance. This era, often dubbed the Roaring Twenties, heralded a time of social liberation, artistic experimentation, and a departure from conventional values.

Amour Amour (Love, Love): This fragrance represented the initial, passionate stage of love. It was designed to capture the intoxicating and exhilarating feelings of infatuation and desire. The scent likely featured bright, vibrant top notes and lush, blooming florals to evoke the sensation of new, blossoming love.

Que Sais-Je? (What Do I Know?): This fragrance symbolized the contemplative and questioning phase of love. It reflected the moments of uncertainty and introspection that often accompany deeper emotional connections. The scent would have had a more complex composition, perhaps with a mix of fruits and florals layered with subtle, introspective undertones, evoking the complexity and nuances of a developing relationship.

Adieu Sagesse (Goodbye Caution/Farewell Wisdom): Representing the stage where caution is abandoned, "Adieu Sagesse" embodied the fearless and uninhibited embrace of love. This fragrance was designed to be bold and seductive, capturing the essence of passionate, unreserved affection. It likely combined rich, opulent floral notes with warm, inviting undertones, creating a scent that was both alluring and memorable.

Adieu Sagesse by Jean Patou c1925

In 1925, the world was basking in the opulence and exuberance of the Roaring Twenties. This decade was marked by significant cultural and social transformations, particularly in urban centers. The aftermath of World War I brought about a desire for joy, freedom, and indulgence. The era saw the rise of jazz music, flapper fashion, and a general sense of breaking away from the rigid norms of the past. Women were experiencing newfound freedoms, both socially and economically, allowing them to explore identities that were previously restricted. The spirit of the times was one of celebration, spontaneity, and a fervent pursuit of pleasure and romance.

Jean Patou's introduction of three fruit-floral fragrances—Amour Amour, Que Sais-Je?, and Adieu Sagesse—was a groundbreaking concept that aimed to encapsulate the stages of love. Each fragrance was designed to evoke different emotional states and experiences associated with love, creating a narrative journey through scent.

Amour Amour (Love, Love): This fragrance represented the initial, passionate stage of love. It was designed to capture the intoxicating and exhilarating feelings of infatuation and desire. The scent likely featured bright, vibrant top notes and lush, blooming florals to evoke the sensation of new, blossoming love.

Que Sais-Je? (What Do I Know?): This fragrance symbolized the contemplative and questioning phase of love. It reflected the moments of uncertainty and introspection that often accompany deeper emotional connections. The scent would have had a more complex composition, perhaps with a mix of fruits and florals layered with subtle, introspective undertones, evoking the complexity and nuances of a developing relationship.

Adieu Sagesse (Goodbye Caution/Farewell Wisdom): Representing the stage where caution is abandoned, "Adieu Sagesse" embodied the fearless and uninhibited embrace of love. This fragrance was designed to be bold and seductive, capturing the essence of passionate, unreserved affection. It likely combined rich, opulent floral notes with warm, inviting undertones, creating a scent that was both alluring and memorable.

Jean Patou’s choice of the name "Adieu Sagesse" was likely influenced by the cultural climate of the 1920s, which celebrated liberation and self-expression. By naming the perfume "Adieu Sagesse," Patou encapsulated the essence of the era—a bold departure from traditional values in favor of embracing the passions and pleasures of life. The name suggests a fragrance that embodies the spirit of adventure and the willingness to take risks in the realm of love and romance.

"Adieu Sagesse" is an excellent name for a perfume because it conveys a sense of intrigue, allure, and emotional depth. It suggests a fragrance that is bold and evocative, one that encourages the wearer to step out of their comfort zone and embrace the excitement of the unknown. The name is poetic and resonates with the idea of living life fully and passionately, making it an appealing choice for a perfume.

The phrase "Adieu Sagesse" evokes images of moonlit rendezvous, secret trysts, and passionate embraces. It conjures emotions of excitement, freedom, and the thrill of the unknown. There is a sense of rebellion against the mundane and a celebration of the intensity of romantic love. The name suggests a journey into uncharted territories of the heart, where wisdom and caution are left behind in favor of pure, unbridled emotion.

"Adieu Sagesse" is a unique name for a perfume, distinguished by its poetic and evocative nature. It stands out in its ability to convey a narrative and emotional depth that resonates with those seeking more than just a fragrance but an experience. The phrase can be interpreted as an invitation to embrace life's passions fully and without hesitation, making it a compelling choice for a perfume.

Lasso by Jean Patou c1956

In 1956, the period surrounding the launch of Jean Patou's "Lasso" perfume was marked by an intriguing blend of post-war optimism and burgeoning femininity. This era saw the rise of perfumes not just as scents, but as tools of seduction and empowerment. Women were increasingly portrayed as both romantic figures and individuals with agency, capable of using allure and charm to their advantage.

The word "Lasso" translates to "lasso" in English, which refers to a loop of rope typically used for capturing animals. In the context of a perfume name, "Lasso" suggests something that captures or ensnares attention, akin to the way a lasso captures its target. Jean Patou likely chose this name to evoke the idea of seduction and attraction, where the perfume acts as a metaphorical lasso, drawing attention and admiration.

"Lasso" makes a compelling name for a perfume because it implies a potent allure and the ability to captivate. It suggests that wearing this perfume could act like an invisible lasso, drawing others closer. The target audience for "Lasso" would likely be women who are confident in their femininity and want to use scent as a tool of seduction and empowerment.

This perfume would have resonated particularly well in cosmopolitan cities where romance and allure were valued, such as Paris, New York, and London. The name "Lasso" evokes images of elegance, intrigue, and seduction, appealing to women who seek to charm and captivate.

The word "Lasso" is unique for a perfume name, as it conveys a sense of action and attraction. It suggests movement, capture, and allure, standing out amidst more traditional perfume names.

Interpreted in the context of a perfume, "Lasso" would be seen as a fragrance that enhances femininity and allure, drawing attention and admiration. It promises to be worn during evenings out, special occasions, or anytime a woman wants to feel confident and captivating.

In summary, Jean Patou's "Lasso," launched in 1956 and composed by Guy Robert, embodies an era where perfumes were not just scents but tools of seduction and empowerment. Its name suggests capturing attention and allure, appealing to cosmopolitan women seeking to enhance their femininity and charm. The perfume would have been most popular in urban settings where romance and allure were celebrated, evoking images of elegance and intrigue while promising to enhance a woman's allure and captivate those around her.

Huile de Chaldee by Jean Patou c1927

In the vibrant cultural landscape of the late 1920s, Jean Patou's introduction of Huile de Chaldee marked a pivotal moment in the convergence of perfume and sun tanning trends. Influenced by the bronzed allure of figures like Coco Chanel and Josephine Baker, whose celebrated tans symbolized health and leisure, sunbathing became a fashionable pursuit among the elite. Patou, recognizing the burgeoning desire for sun-kissed skin without the drawbacks of sunburn, innovated with Huile de Chaldee. Named after the ancient region of Chaldea in Babylonia, renowned for its legendary beauties with amber-toned skin, the sun oil not only protected but also enhanced the bronzing effect, setting a new standard in skincare and aesthetics.

The French word "Chaldee," translating to "Chaldea" in English, carried layers of historical and exotic connotations. Patou's decision to name the sun oil "Huile de Chaldee" was deliberate. It evoked images of ancient sophistication and beauty ideals, appealing to the imaginations of women of the time who sought luxury and adventure in their pursuit of glamour. 

Marketed as a "dry musk," Chaldee encapsulated the intoxicating blend of floral and oriental notes that became synonymous with luxury and sensuality. For women of the 1920s, the name Chaldee conjured visions of distant lands and exotic beauty, resonating with their desire for sophistication and allure.  Henri Almeras, Patou's in-house perfumer, infused the Huile de Chaldee with a sensuous blend of orange blossom, hyacinth, jasmine, daffodil, vanilla, narcissus, opoponax, amber, spices, and lily of the valley, creating an olfactory journey that mirrored the warmth and allure associated with sun-kissed skin.