In 1935, Jean Patou launched the perfume "Normandie," composed by Henri Almeras, in honor of the maiden voyage of the SS Normandie, a symbol of luxury liner travel at its zenith. This period epitomized transatlantic voyages as glamorous affairs, characterized by opulence, sophistication, and a sense of adventure. The SS Normandie itself was renowned for its lavish interiors, meticulously designed by Sue et Mare, who also crafted settings for Jean Patou's boutiques and perfume presentations.
The choice of the name "Normandie" was deliberate, evoking images of grandeur, elegance, and French chicness. It conjured visions of sleek ocean liners cutting through the waves, luxury accommodations, and the excitement of international travel. For the affluent travelers of the time, and those who appreciated luxury and refinement, "Normandie" symbolized the epitome of sophistication.
This perfume would have been most popular in cosmopolitan centers like Paris and New York, hubs frequented by the elite travelers who could afford first-class tickets on the SS Normandie. Its name alone would evoke feelings of nostalgia for the golden age of ocean travel, making it a coveted accessory for those who cherished elegance and adventure.
