L'Heure Attendue by Jean Patou was launched in 1946, a period marked by the aftermath of World War II and the liberation of Paris from Nazi occupation. The name "L'Heure Attendue," which translates to "The Awaited Hour," encapsulates the collective sigh of relief and the deep sense of anticipation that characterized the end of the war. The years of occupation were filled with fear, deprivation, and resilience, and the liberation brought a renewed hope and a longing for peace and normalcy. In this context, Jean Patou's choice to name the perfume "L'Heure Attendue" was deeply symbolic, reflecting a momentous turning point and the joyous expectations of a brighter future.
The name "L'Heure Attendue" makes a fitting choice for a perfume because it evokes a sense of anticipation and fulfillment, emotions that resonate with many people. After years of hardship, the end of the war represented a long-awaited promise of better times. The perfume, with its evocative name, would have appealed to those who had endured the war, offering them a fragrant symbol of hope and new beginnings. The name itself suggests a milestone, a moment of triumph, and the culmination of enduring patience and hope.
"L'Heure Attendue" would have resonated with individuals who experienced the war firsthand, particularly those in Europe who lived through the occupation and its aftermath. These individuals would likely respond to the perfume with a mix of nostalgia and relief, finding solace in its scent as a reminder of the long-awaited peace. The perfume would also appeal to those who admired the resilience and spirit of the French people during the war, offering a connection to this pivotal moment in history.
This type of perfume would be most popular in regions deeply affected by World War II, especially in Europe. However, its universal themes of hope and renewal could make it appealing worldwide, particularly in countries that were allies during the war. The perfume's name would evoke images of celebration, liberation, and the promise of a new era. Emotions of joy, relief, and optimism would be stirred, as well as a deep appreciation for the sacrifices made to achieve this long-awaited moment.
The name "L'Heure Attendue" is unique for a perfume, as it captures a specific historical context while also embodying timeless themes of anticipation and realization. It would be interpreted as a celebration of a long-awaited event, making it both a historical homage and a universally relatable concept. This duality adds to its charm and appeal.
The perfume, composed by perfumer Henri Almeras, would most likely be worn during significant moments of celebration and remembrance, such as anniversaries of the liberation, national holidays, or personal milestones. Its evocative name and scent would serve as a poignant reminder of the sacrifices and triumphs of the past, while also looking forward to the future with hope and optimism.
In essence, L'Heure Attendue by Jean Patou is more than just a perfume; it is a fragrant tribute to a pivotal moment in history, capturing the essence of a time when the world was ready to embrace peace and look forward to brighter days ahead.
Cue, 1948:
"Jean Patou has created his first new fragrance in twelve years. It's called "L'Heure Attendue" and, judging by its odor, this must, indeed, be the hour everybody has been waiting for ($12.50 for one-half ounce to $35 for two ounces )."
Harper's Bazaar, 1948:
"L'Heure Attendue, for the awaited hour, Jean Patou's first new perfume in twelve years, a multiple blending of scents, which, like bright colors tossed together in a kaleidoscope, strikes exciting refractions of its own."
The New Yorker, 1949:
"Patou's floral L'Heure Attendue, new last year, is another wide-awake scent (we doubt that it will ever supersede the softer Moment Supreme."
Mademoiselle, 1949:
"Patou's new, momentous L'Heure Attendue, $12.50 a half ounce."
Almanac of Paris, 1949:
"L'Heure Attendue: This perfume by Jean Patou evokes a love rendezvous ... a rendezvous with Paris. Conceived and developed with hope during the dark days, it was only presented at the awaited hour of Liberation."
Fragrance Composition:
So what does it smell like? It is classified as a chypre perfume with notes of white flowers and a warm sandalwood base. For a queenly type of person, this perfume is classic, quiet and noble with a light touch of jasmine.
- Top notes: bergamot, aldehydes, lily of the valley, geranium, lilac
- Heart notes: cinnamon, cloves, nutmeg, narcissus, ylang ylang, Grasse jasmine, rose, opoponax, carnation
- Base notes: Mysore sandalwood, oakmoss, vanilla, patchouli, galbanum, peru balsam, benzoin, musk, costus, ambergris, vetiver, labdanum, tonka bean, styrax
L'Amour de l'art, 1950:
"L'Heure Attendue by Jean Patou: This hour is sweet like all those we expect...and which do not disappoint! Many varieties of fragrant and heady flowers put a final climax on this supreme and so hoped for."
Scent Profile:
In the quiet solitude of her Parisian apartment, Genevieve awaited news that would change everything. It was the year 1944, and the city had been under Nazi occupation for years. Genevieve, a woman of quiet elegance and unyielding resolve, had endured the hardships of war with grace, but her spirit longed for liberation. The radio crackled with static, its occasional bursts of clarity carrying snippets of hope amid the uncertainty that gripped the city. She stood near the window, a faint breeze carrying the scent of jasmine from the small garden below, mingling with the crispness of bergamot that lingered in the air.
As she stood near the radio, its warm glow casting flickering shadows on the walls, Genevieve's senses were heightened. Genevieve's hands, clasped to her chest, trembled with a mix of nerves and anticipation. The room was filled with the delicate floral notes of lily of the valley and geranium, their freshness a welcome contrast to the heavy atmosphere of wartime Paris. A vase of lilacs on the table exuded a soft, comforting fragrance, their purple blooms a reminder of resilience and beauty amidst chaos.
As she listened to the radio, the announcer's voice cut through the static, delivering updates with urgency. Genevieve tasted a hint of vanilla on her lips, a subtle sweetness that mirrored the relief swelling within her heart. The taste lingered, like a promise of better days to come, mingling with the anticipation that filled the room.
Her thoughts drifted to spices and warmth, the heart notes of cinnamon, cloves, and nutmeg adding a comforting spice to the air. Narcissus and ylang ylang contributed their aromatic richness, evoking memories of peaceful moments amidst turmoil. Grasse jasmine and roses infused the room with their elegant floral bouquet, their petals unfolding like promises of a brighter future amidst the uncertainty.
In the base notes, Mysore sandalwood and oakmoss provided a solid foundation, their earthy warmth grounding Genevieve as she stood on the threshold of freedom. Vanilla and patchouli brought a comforting sweetness, like a tender embrace after years of uncertainty. Galbanum and peru balsam added a touch of greenery, reminding her of the resilience of nature and the enduring spirit of Paris.
Benzoin and musk enveloped Genevieve in a sense of peace and tranquility, their soft, velvety textures hinting at the passion and longing that had sustained her through dark days. Costus and ambergris added subtle sensuality, their warm, animalic notes mingling with the jasmine and rose, creating a harmonious blend that mirrored Genevieve's inner strength. The radio announcer's voice, filled with urgency and determination, relayed news of Allied advances and the impending liberation of Paris. Genevieve closed her eyes, savoring the moment, her senses enveloped in a symphony of fragrances and emotions.
As she stood there, bathed in the gentle light, Genevieve's fingers brushed against the smooth surface of an old photo frame on the mantelpiece. The coolness of its polished silver brought a sense of clarity, grounding her in the present moment yet connecting her to memories of loved ones and moments of joy now distant but cherished.
Vetiver, labdanum, tonka bean, and styrax added depth and complexity, their rich, smoky tones weaving a tapestry of memories and emotions. In that fleeting moment by the radio, Genevieve experienced more than the end of occupation; she felt the essence of L'Heure Attendue by Jean Patou come to life around her. It was a perfume that captured the essence of hope, resilience, and quiet nobility—qualities she embodied as she awaited the dawn of a new era. Each note, from the jasmine to the sandalwood, spoke of strength and grace, echoing the spirit of a woman who had waited with unwavering faith for this awaited hour of liberation.
As Genevieve stood by the window, looking outward into the city, bathed in the fragrance of L'Heure Attendue by Jean Patou, she felt a surge of hope and determination. The awaited hour had finally come—the liberation of Paris—and with it, a newfound sense of freedom and possibility.
Bottles:
L'Heure Attendue by Jean Patou was available in two exquisite formulations: parfum and parfum-cologne (eau de cologne). The parfum, crafted with meticulous attention to detail, offered a luxurious and long-lasting scent experience. Its concentrated form accentuated the rich blend of jasmine, sandalwood, and vanilla, enveloping the wearer in a sophisticated aura of floral elegance and warm, woody notes. On the other hand, the parfum-cologne, known for its lighter touch, maintained the fragrance's essence while introducing a refreshing citrus twist with bergamot and aldehydes. This variant provided a perfect balance, ideal for those seeking a more subtle yet equally captivating olfactory experience. Both formulations embodied the timeless charm and refinement synonymous with Jean Patou's creations, appealing to connoisseurs who appreciated the artistry and quality of a truly exceptional perfume.
Crystal Parfum Flacon:
The partially frosted crystal bottle designed for L'Heure Attendue's parfum exuded elegance and symbolism, perfectly complementing the essence of the fragrance itself. Its form, a graceful arched shape, was adorned with radiating lines around a central circle, evoking the image of a blazing sun rising in the morning sky. The design not only captured the essence of anticipation and hope—the awaited hour—but also reflected the sophistication and artistry synonymous with Jean Patou's creations.
Crafted from exquisite frosted glass, the stopper of the bottle was a testament to intricate detail. Shaped like a delicate flower bud just on the verge of unfurling in the morning sun, it added a touch of natural beauty and grace. The frosted finish softened the contours, creating a sense of ethereal beauty and tactile appeal, inviting the wearer to experience the fragrance within.
The overall aesthetic of the bottle for L'Heure Attendue's parfum was a harmonious blend of artistic design and functional elegance. It stood as a testament to the careful craftsmanship and attention to detail that characterized Jean Patou's approach to perfume packaging. As a collector's item or a daily indulgence, this bottle not only housed a cherished fragrance but also served as a symbol of the enduring allure and timeless appeal of Jean Patou's olfactory masterpieces.
Parfum-Cologne:
The parfum-Cologne version of L'Heure Attendue was presented in a distinctive and modified "borne" flacon, reminiscent of a boundary stone bottle. This design choice added a touch of historical charm and architectural elegance to the packaging, aligning with Jean Patou's penchant for marrying fragrance with artistry. The bottle itself stood tall and stately, resembling a column that exuded a sense of strength and solidity, much like the resilience of spirit during challenging times.
Adorning the top of the bottle was either a lobed glass stopper or a bakelite cap, depending on the variant. The stopper or cap provided a functional yet aesthetically pleasing closure, ensuring the precious contents within remained secure and preserved. The choice of materials and design elements reflected a blend of classic sophistication and modern practicality, appealing to those who appreciated both timeless elegance and functional beauty in their perfume choices.
The overall presentation of the parfum-Cologne in the modified "borne" flacon was a testament to Jean Patou's commitment to excellence in both fragrance composition and packaging design. It offered a unique visual and tactile experience, inviting the user to indulge in a scent that not only captured the essence of L'Heure Attendue but also celebrated the artistry and craftsmanship inherent in every aspect of Jean Patou's creations.
L'Atlantique, 1952:
"Patou likewise has a new handbag flask, known as 'The Companion,' a little flask made like rings with a gilded stopper and leather container which laces up the side. All the Patou perfumes: 'Joy', 'Moment Supreme,' and 'L'Heure Attendue' can be carried this way."
Fate of the Fragrance:
L'Heure Attendue, a fragrance crafted by Jean Patou as a tribute to the end of Nazi occupation in Paris during World War II, holds a unique place in the annals of perfume history. Despite its poignant significance and enduring appeal, the exact date of its discontinuation remains shrouded in mystery, lost amidst the passage of time and changing trends in the fragrance industry. Yet, even after its official withdrawal from production, L'Heure Attendue continued to captivate enthusiasts and patrons alike, remaining available for purchase as late as 1964.
During these years, the allure of L'Heure Attendue persisted, cherished by those who sought not only its exquisite scent but also its symbolic resonance with a pivotal moment in history. Its continued availability into the mid-20th century attests to the timeless quality and lasting impact of Jean Patou's creation. Whether housed in its elegant parfum or parfum-Cologne flacon, the fragrance evoked a sense of hope and resilience that transcended its era, resonating with individuals who valued both its historical significance and its timeless appeal.
In the hearts and memories of those who experienced its fragrance, L'Heure Attendue remains a poignant reminder of perseverance and the enduring power of scent to evoke emotion and memory. Though its production may have ceased, its legacy lives on, celebrated by connoisseurs and collectors who recognize its place among the iconic perfumes that define an era.
1984 Reformulation & Relaunch:
In 1984, Jean Patou's iconic fragrance L'Heure Attendue underwent a significant revival under the expert guidance of perfumer Jean Kerléo. This relaunch was part of the prestigious "Ma Collection," a series dedicated to reintroducing classic scents from Patou's esteemed catalog of discontinued perfumes. Kerléo's task was not merely to recreate the original, but to reimagine it for a new generation while honoring its storied history.
The reformulated L'Heure Attendue emerged with a refreshed composition that retained the essence of the original while incorporating Kerléo's distinctive touch. The fragrance was reintroduced with meticulous attention to detail, ensuring that each note—from the delicate floral accords to the warm, woody undertones—was harmoniously balanced to evoke the same emotions and memories as its predecessor.
Part of the allure of Ma Collection lay in its exclusivity and reverence for the past. By including L'Heure Attendue among its offerings, Jean Patou affirmed the perfume's enduring legacy and cultural significance. This relaunch not only appealed to longtime admirers of the fragrance but also introduced it to a new audience, eager to discover and appreciate its timeless elegance and historical resonance.
For enthusiasts of fine fragrance, the relaunch of L'Heure Attendue in 1984 marked a moment of celebration and rediscovery. It stood as a testament to Jean Patou's commitment to craftsmanship and innovation, ensuring that the perfume's legacy continued to thrive in the evolving landscape of perfumery. As a cherished addition to Ma Collection, L'Heure Attendue by Jean Kerléo captivated wearers with its evocative blend of nostalgia and contemporary allure, reaffirming its status as a timeless classic reborn.
Fragrance Composition:
So what does it smell like? It is classified as a spicy floral chypre oriental fragrance for women.
- Top notes: aldehydes, lily of the valley, geranium, lilac
- Middle notes: carnation, ylang-ylang, jasmine, rose, opopanax
- Base notes: Mysore sandalwood, vanilla, patchouli, amber
Scent Profile:
In 1984, Jean Kerléo reimagined L'Heure Attendue into a captivating rendition classified as a spicy floral chypre oriental fragrance, specifically designed for women. This new formulation retained the essence of the original while infusing it with contemporary nuances that appealed to modern sensibilities.
At its introduction, the fragrance greeted the senses with a vibrant burst of aldehydes, lending a sparkling and effervescent quality that set the stage for what was to come. Delicate floral notes of lily of the valley, geranium, and lilac followed, evoking a sense of freshness and femininity that echoed throughout the composition.
As the fragrance developed on the skin, it revealed a rich tapestry of middle notes that included carnation, ylang-ylang, jasmine, rose, and opopanax. These ingredients intertwined gracefully, offering a bouquet of floral aromas underscored by hints of spice and warmth. Each note contributed to the fragrance's complexity, creating a harmonious blend that captivated the wearer and those around her.
The base notes provided a solid foundation, characterized by the luxurious depth of Mysore sandalwood, the comforting sweetness of vanilla, and the earthy richness of patchouli. Amber added a subtle yet distinct warmth, rounding out the composition with a lingering, sensual trail that left a lasting impression.
Overall, the 1984 version of L'Heure Attendue by Jean Kerléo represented a masterful reinterpretation of a beloved classic. It honored the heritage of the original fragrance while introducing a new generation to its timeless allure and sophisticated elegance. This fragrance was not just a scent; it was a testament to the enduring craftsmanship and artistry that defined Jean Patou's legacy in the world of haute perfumery.
Product Line:
Available as:
- 1 oz Parfum
- 2.5 oz Eau de Toilette Splash
- 1.7 oz Eau de Toilette Spray
- 0.20 oz Eau d Toilette Splash Mini Bottle
Limited Edition:
The 1991 limited edition of L'Heure Attendue's bottle, commemorating the 45th anniversary of the fragrance's original launch, showcased a meticulously reproduced design that honored its rich heritage and timeless appeal. Each of the 350 bottles crafted for this occasion faithfully echoed the iconic aesthetic that had made L'Heure Attendue a symbol of elegance and sophistication in the world of perfumery.
The bottle itself, crafted from partially frosted crystal, exuded both elegance and symbolism. Its graceful arched shape was adorned with radiating lines around a central circle, evoking the image of a blazing sun rising in the morning sky. This design not only captured the essence of anticipation and hope—the awaited hour—but also reflected the sophistication and artistry synonymous with Jean Patou's creations.
Adding to its allure, the stopper of the bottle was crafted with intricate detail. Shaped like a delicate flower bud on the verge of unfurling in the morning sun, it symbolized natural beauty and grace. The frosted glass finish softened its contours, enhancing its ethereal beauty and inviting tactile exploration, all while encapsulating the cherished fragrance within.
As a collector's piece, each numbered bottle of this limited edition represented a tribute to Jean Patou's meticulous craftsmanship and dedication to excellence in perfumery. It served not only as a vessel for a beloved fragrance but also as a timeless symbol of enduring allure and the legacy of L'Heure Attendue.
Fate of the Fragrance:
In the early 1990s, both the 1984 version of L'Heure Attendue and its 1991 limited edition were discontinued, marking the end of their availability to perfume enthusiasts and collectors. Despite their departure from production, these editions left a lasting impression due to their unique interpretations and limited availability.
The original 1946 bottle of L'Heure Attendue, however, remains a highly coveted item among collectors. Its enduring popularity stems not only from the beauty of its presentation but also from the rich historical significance associated with its creation during a pivotal moment in post-war France. The 1946 bottle symbolizes resilience and hope, capturing the essence of Jean Patou's vision for a fragrance that would resonate with its time.
While bottles of the 1984 parfum and eau de toilette can still occasionally be found on secondary markets, they have become increasingly rare and sought after by enthusiasts who appreciate their distinct formulations and connection to Jean Patou's legacy. The 1991 limited edition flacon, in particular, has become a prized treasure due to its limited production run of only 350 pieces worldwide. Its scarcity adds to its allure, making it a coveted find for collectors eager to acquire a piece of perfume history.
Overall, L'Heure Attendue continues to hold a special place in the hearts of fragrance aficionados, testament to its timeless appeal and the enduring craftsmanship of Jean Patou's perfumery. As collectors pursue these rare bottles, they not only seek a beautiful fragrance but also a tangible link to the artistry and history that define the world of haute perfumery.
2014 Reformulation & Relaunch:
In 2014, L'Heure Attendue underwent a significant transformation under the skilled hands of perfumer Thomas Fontaine, as part of the "Heritage Collection" by Jean Patou. This relaunch marked a revival of classic fragrances from the esteemed house, bringing renewed attention to the timeless elegance and historical significance of L'Heure Attendue.
Thomas Fontaine approached the reformulation of L'Heure Attendue with a reverence for its heritage, aiming to preserve its essence while infusing it with contemporary elements that would resonate with modern sensibilities. The fragrance was reimagined as a tribute to the original, ensuring that its distinctive character and allure remained intact.
The relaunched L'Heure Attendue was classified as a chypre floral fragrance, a nod to its rich history within the genre. Fontaine carefully selected ingredients that honored the original composition while introducing new facets to enhance its complexity and appeal. The fragrance unfolded with top notes that sparkled with freshness, leading into a heart of intricate floral notes that blossomed on the skin. The base notes provided a solid foundation of warmth and depth, ensuring a lasting impression that lingered with sophistication.
Part of the allure of the Heritage Collection lay in its dedication to reintroducing these iconic perfumes to a new generation of fragrance enthusiasts. By reinterpreting L'Heure Attendue for contemporary tastes while respecting its legacy, Fontaine ensured that the fragrance continued to captivate and inspire, maintaining its status as a hallmark of Jean Patou's olfactory artistry.
For admirers of L'Heure Attendue, its relaunch in 2014 represented more than just a revival; it was a reaffirmation of its timeless appeal and enduring legacy in the world of haute perfumery. As part of the Heritage Collection, this fragrance stood as a testament to Jean Patou's commitment to craftsmanship and innovation, ensuring that its story continued to be told and cherished for generations to come.
Fragrance Composition:
So what does it smell like? This version is classified as a spicy amber (oriental) fragrance for women.
- Top notes: tangerine, aldehydes, neroli, geranium, lilac, woodland lily
- Middle notes: peach, jasmine, rose, natural gum, ylang-ylang
- Base notes: opoponax, amber, myrtle, vanilla, patchouli, sandalwood
Scent Profile:
The 2014 relaunch of L'Heure Attendue by Thomas Fontaine as part of the Heritage Collection introduced a compelling reinterpretation of the classic fragrance, now classified as a spicy amber (oriental) fragrance designed for women. This transformation aimed to preserve the essence of the original while infusing it with contemporary elements that would resonate with modern olfactory preferences.
At its core, L'Heure Attendue unfolded with a dynamic blend of top notes that included the bright zest of tangerine, complemented by the delicate freshness of aldehydes and neroli. Geranium and lilac added a floral complexity, while woodland lily contributed a subtle earthy nuance that set the stage for the fragrance journey.
As the fragrance developed, the heart notes unveiled a rich bouquet featuring peach, jasmine, and rose, intertwining with the resinous sweetness of natural gum and the exotic allure of ylang-ylang. These ingredients harmonized beautifully, creating a floral heart that exuded elegance and femininity, inviting admiration with every wear.
The base notes of L'Heure Attendue provided a luxurious and lasting impression, anchored by opoponax and amber for a warm, inviting embrace. Myrtle and vanilla added depth and richness, while patchouli and sandalwood contributed a sensual, woody accord that lingered on the skin, leaving a trail of sophistication and allure.
In the context of the Heritage Collection, L'Heure Attendue's relaunch exemplified Jean Patou's legacy of timeless elegance and artistry in perfumery. Fontaine's interpretation ensured that the fragrance retained its allure and historical significance while appealing to contemporary tastes, making it a fitting tribute to the enduring appeal of Jean Patou's classic creations.
Fate of the Fragrance:
As of 2023, the production of Jean Patou's renowned fragrances has ceased, marking the end of an era for perfume enthusiasts who cherished their iconic scents. Despite this discontinuation, aficionados can still seek out and indulge in their favorite Jean Patou perfumes at select authorized outlets scattered across the globe. These outlets serve as havens where the timeless allure of Jean Patou's creations lives on, offering a chance to experience the luxurious blends that once defined the brand's legacy.
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