In the 1970s, the world of perfumery was marked by a spirit of excess and luxury, reflecting the opulence and indulgence of the decade. Perfumes became more than just scents; they were symbols of status and wealth, often released as limited editions to enhance their exclusivity. Jean Patou, known for creating iconic fragrances like "Joy," ventured into this trend with "1000," launched in 1972.
The name "1000" (or "Mille" in French) was chosen deliberately. It evokes a sense of grandeur and exclusivity, suggesting something beyond ordinary experience—perhaps a thousand luxuries or a thousand pleasures encapsulated in a single bottle. The idea of naming a perfume after a number, especially a large one like 1000, was quite innovative at the time. It positioned the fragrance as something extraordinary, a pinnacle of the perfumer's artistry and the brand's legacy.
"1000" would appeal to individuals who appreciated finer things in life, who sought out rare and exceptional products. It would likely attract affluent customers who valued craftsmanship and exclusivity. The perfume's release as a limited edition, available only a few times a year, further heightened its desirability among collectors and connoisseurs.
Geographically, such a perfume would find popularity in cosmopolitan cities known for their fashion and luxury goods markets, such as Paris, New York, and Tokyo. These cities were hubs of sophistication and cultural influence, where trends in fashion and beauty were set.
The name "1000" conjures images of luxury, sophistication, and aspiration. It suggests richness, both in terms of its scent profile and the lifestyle it represents. Emotionally, it could evoke feelings of opulence, pleasure, and exclusivity, appealing to those who seek to indulge in the finer aspects of life.
Overall, "1000" was a unique and daring name for a perfume in the 1970s. It stood out amidst a sea of romantic and floral names, offering a numerical allure that promised something beyond the ordinary. This perfume would likely be worn during special occasions and evening events, where its luxurious aura could be fully appreciated and admired.
Parfums Jean Patou's decision to task Jean Kerleo with creating a new perfume, envisioned as a "super-Joy," marked a significant moment in the brand's history. This endeavor aimed not only to replicate the success of their iconic fragrance "Joy" but to surpass it in opulence and complexity. Named "1000" (or "Mille" in French), the perfume was conceived to embody the epitome of luxury, earning its place as one of the world's costliest perfumes.
The journey to develop "1000" was no simple task. Spanning a painstaking ten-year period, the process involved an extensive trial and error phase. It's reported that over 1000 different blends were meticulously crafted and then rejected, each existing momentarily in the laboratory before being deemed unworthy of bearing the prestigious Jean Patou name. This rigorous experimentation underscored the commitment to perfection and the pursuit of a fragrance that would exceed all expectations.
The decision to name the perfume "1000" itself reflects the exhaustive effort invested in its creation. Originating from its lab number, the name signifies not only the culmination of a thousand experiments but also the culmination of ambition and artistry. It evokes a sense of precision and exclusivity, suggesting that only the very best blend, out of a thousand attempts, was deemed worthy of being released to the world.
In essence, "1000" by Jean Patou represents a triumph of perseverance and innovation in perfumery. It stands as a testament to the brand's dedication to crafting scents that transcend time and trends, embodying the pinnacle of luxury and craftsmanship. The perfume's name alone evokes images of meticulous craftsmanship and unparalleled quality, promising a sensory experience that is as rare and exquisite as its creation process suggests.
Fragrance Composition:
So what does it smell like? It is classified as a floral fragrance for women. It begins with a green flowery top, followed by a rose enhanced floral heart, resting on a sensual, woody floral base.
- Top notes: Chinese osmanthus, estragon, angelica, Sicilian bergamot, coriander, Bulgarian rose, leafy green note
- Middle notes: selected Grasse jasmine absolute, geranium, damascena rose,lily of the valley, orris, eucalyptus, May rose
- Base notes: Mysore sandalwood, Tyrolean oakmoss, patchouli, pure violet absolute, Haitian vetiver, Abyssinian civet, Tonkin musk, amber
Jean Kerleo's creation of "1000" for Parfums Jean Patou marked a pinnacle in perfumery, showcasing a blend that was unparalleled in richness and rarity during its time. Composed of some of the world's most luxurious essences, "1000" was crafted to embody extravagance and sophistication.
At the heart of "1000" lay a unique combination of ingredients that set it apart. Viola odorata, known for its delicate floral notes, intertwined with the intense fragrance of rose centifolia, creating a complex floral bouquet that formed the foundation of the perfume. These essences were complemented by the exotic allure of Mysore santal, prized for its creamy and velvety aroma, which added depth and warmth to the composition.
Jasmine grandiflorum, sourced from regions known for producing the finest jasmine, contributed a heady and intoxicating floral note, further enhancing the opulence of "1000." However, the true rarity and exclusivity of the fragrance were epitomized by the inclusion of osmanthus from China. This ingredient, brought by yak from northern China to the Canton market, symbolized a journey of rarity and prestige. Osmanthus blooms for just three weeks a year, limiting its availability and adding a sense of exclusivity to the production of "1000."
Among these ingredients, jasmine essence stood out as particularly exceptional. It took an astonishing seven million flowers to produce just one kilogram of this essence, underscoring the sheer extravagance and effort invested in crafting "1000." This essence not only contributed to the perfume's luxurious scent profile but also highlighted the meticulous attention to detail and the quest for perfection that defined Jean Kerleo's approach to perfumery.
In essence, "1000" by Jean Patou was more than just a perfume; it was a masterpiece of olfactory artistry and craftsmanship. Its blend of rare and precious essences created a scent that exuded opulence and sophistication, making it a coveted choice among discerning perfume connoisseurs of its time.
Connaissance des arts, 1986:
"Is it unreasonable to like to travel around your room, to seek exoticism between four walls, to recreate a universe of fashion through objects and souvenirs, to find light from the shadows? Is it unreasonable to go through a thousand and one tries before finding the unique fragrance, the mystery perfume with magical powers?"No", replies Jean de Mouy, the young Chairman and CEO of Jean Patou, and grand-nephew of the great couturier, "the rare element [osmanthus] that when 1000 was launched in 1972, its production had to be limited to a thousand bottles in each size, hence its name, which took on the appearance of a fateful finality."The recent opening of the market with China has fortunately made it possible to prolong the splendor of 1000 in an Eau de Toilette in which all the splendor of the extract is found intact. Patou, unreasonable? Is it really unreasonable to fulfill one's vocation for beauty in an original and bold spirit? If, or then Patou is unreasonable ...unreasonable until success!"
The excerpt from Connaissance des arts, 1986, captures the essence of Jean Patou's philosophy and the mystique surrounding their iconic perfume, "1000." The passage reflects on the idea of seeking exoticism and beauty within one's own surroundings, transforming the ordinary into the extraordinary through objects and memories—a sentiment mirrored in the creation of "1000."
Jean de Mouy, the young Chairman and CEO of Jean Patou at the time, highlights the journey towards discovering the perfect fragrance. The process, described as going through "a thousand and one tries," culminated in the creation of "1000," a perfume endowed with almost mythical allure and magical powers, akin to discovering a treasure after a long quest.
The name "1000" itself took on a symbolic significance, not merely indicating the number of trials undertaken during its creation, but also implying a sense of finality and exclusivity. Limited to a thousand bottles in each size upon its launch in 1972, the perfume was crafted with such meticulous care and rare ingredients, particularly the elusive osmanthus, which added to its allure.
The opening of the market with China provided a fortunate opportunity to extend the legacy of "1000," allowing its splendor to continue through an Eau de Toilette version that preserved the essence's richness and integrity. This adaptation reflected Jean Patou's commitment to innovation and preserving the essence of their most esteemed creations, ensuring that the spirit of "1000" could reach a broader audience while maintaining its luxurious allure.
Overall, the passage from Connaissance des arts underscores Jean Patou's dedication to beauty and excellence, portraying the brand as daring and visionary in its pursuit of creating perfumes that transcend time and trends. "1000" remains a testament to this legacy, embodying the essence of extravagance and sophistication that continues to captivate perfume enthusiasts around the world.
A Truly Limited Edition:
By 1976, the availability and presentation of Jean Patou's "1000" parfum had evolved into a pinnacle of luxury and convenience. Initially, obtaining a bottle of "1000" required a four-week waiting period, as each order had to be flown in from Paris. However, by this time, the perfume was offered in three sizes: 1 oz, 1/2 oz, and 1/4 oz, catering to different preferences and needs of discerning customers.
The transition from bespoke orders to instant availability marked a significant enhancement in customer experience. Now, patrons could acquire "1000" directly from the finest stores, where each size variant was meticulously registered to maintain exclusivity and authenticity. This ensured that every purchase of the iconic perfume was a testament to its prestige and craftsmanship.
The packaging of "1000" parfum further exemplified Jean Patou's commitment to luxury. Each bottle, crafted from gold enamel and crystal, was encased in its own ornate case made of silk and velvet. These cases, designed and produced in France, not only protected the precious contents but also enhanced the overall sensory experience of owning and using "1000." The attention to detail in both the perfume's presentation and packaging underscored the brand's dedication to offering a product that epitomized sophistication and refinement.
In essence, by 1976, "1000" by Jean Patou had established itself not only as a symbol of opulence and exclusivity but also as a testament to the meticulous craftsmanship and timeless elegance that defined the brand. Its availability in multiple sizes and instant accessibility at premier stores worldwide made it a coveted choice among those who sought the finest in perfumery, reaffirming its status as a hallmark of luxury.
Bottles:
"1000 de Jean Patou" not only captivated with its luxurious scent but also offered a choice between two exquisite bottle designs, each adding to the perfume's allure. The first option was a crystal flacon, reflecting elegance and clarity that complemented the perfume's essence of opulence. This choice appealed to those who appreciated classic beauty and sophistication in their perfume presentation.
The second option, inspired by Chinese aesthetics, featured a replica of a jade snuff bottle, designed to resemble a miniature vase. Crafted from marbleized opaline glass in a jade green hue, it exuded a sense of ancient elegance and exotic allure. The bottle was adorned with a striking Chinese red glass stopper, adding a vivid contrast that enhanced its visual appeal. This design not only reflected Jean Patou's appreciation for cultural influences but also paid homage to the brand's heritage and its founder's personal collection.
Interestingly, the inspiration for the jade snuff bottle design stemmed from an antique jade snuff bottle owned by Patou himself. This antique piece had also influenced the design of the original black and red bottle for "Joy," another iconic fragrance by the brand. By drawing on these historical and cultural inspirations, "1000" not only offered a choice between two distinct bottle designs but also connected its modern luxury to timeless traditions.
Numbered Limited Editions:
"1000" by Jean Patou epitomized luxury and exclusivity, available not only in the distinctive crystal flacon but also housed in the iconic gold and crystal bottle reminiscent of its predecessor, "Joy." This packaging choice aligned "1000" with the grandeur and elegance associated with Jean Patou's renowned perfumes, ensuring it stood out as a symbol of prestige.
In 1978, the allure of "1000" was further heightened with the release of a limited edition. Each bottle was meticulously hand-numbered and registered, emphasizing its rarity and exclusivity. This limited edition was more than just a perfume; it was a coveted collector's item, sought after by aficionados of fine fragrances and luxury goods.
To complement its status, each bottle of the limited edition "1000" was presented in its own bespoke case made of tan silk and velvet. This presentation not only protected the precious contents but also enhanced the sensory experience of owning and using the perfume. The combination of exquisite packaging and rarefied scent underscored Jean Patou's commitment to offering a product that epitomized sophistication and refinement.
Overall, "1000" continues to be celebrated not only for its luxurious fragrance but also for its exquisite packaging and limited editions that appeal to discerning collectors. Its association with Jean Patou's legacy of craftsmanship and elegance ensures that it remains a timeless icon in the world of perfumery, cherished for its beauty, exclusivity, and enduring allure.
Eau de 1000:
"1000" as a parfum achieved significant popularity due to its rich and rare composition, capturing the essence of luxury and sophistication that Jean Patou was renowned for. The allure of the limited edition "1000" prompted the House of Jean Patou to expand its offerings by developing a new version: Eau de 1000, released in 1978. This decision responded to the desires of women who loved the original scent but sought a lighter, more versatile companion to the parfum.
Creating Eau de 1000 was no small feat for Jean Patou. Known for their uncompromising quality standards and the use of precious natural ingredients like jasmine, osmanthus, and rose, the process was arduous and meticulous. It took five years of dedicated effort to perfect the formulation, ensuring that the essence and character of "1000" were preserved while adapting it into a more wearable and refreshing eau de toilette.
The development of Eau de 1000 not only expanded Jean Patou's product line but also catered to a broader audience who appreciated the brand's commitment to excellence and luxury. By offering a lighter version of their flagship scent, Jean Patou allowed more women to experience the allure and elegance of "1000" in everyday settings, beyond special occasions.
Overall, Eau de 1000 represented a harmonious extension of the original parfum, maintaining its luxurious essence while providing a lighter alternative for different preferences and occasions. The painstaking effort and dedication invested in its creation underscored Jean Patou's commitment to innovation and craftsmanship, ensuring that both versions of "1000" continued to captivate and delight perfume enthusiasts around the world.
Connaissance des arts, 1978:
"The Eau de "1000" is an Eau, of course, but it is much more than an eau de toilette. Inspired by a long tradition of elegance and quality, Jean Patou today gives birth to Eau de "1000"."
The Washingtonian, 1978:
"New from Paris EAU de "1000" JEAN PATOU PARIS! Eau de 1000" by Jean Patou. A fragrance triumph. Longer-lasting than a toilet water ... the perfect companion to the limited edition perfume - "1000" de Jean Patou."
Cosmopolitan, 1978:
"Status symbol of the haut-parfum world is Jean Patou's 1000 (at $ 175 an ounce); now, Eau de 1000 puts this enchanting fragrance within a working girl's reach!"
Eau de 1000, the lighter rendition of Jean Patou's iconic fragrance, encapsulated all the enigmatic floral, woody, and spicy notes that defined its predecessor, "1000." Designed for daily indulgence, this eau de toilette offered a harmonious blend of luxurious ingredients, ensuring a refined olfactory experience suitable for everyday wear.
Available in three distinct flacons, each presentation of Eau de 1000 featured a crystal bottle adorned with tortoiseshell plastic accents and a gold-tone cap. This elegant packaging not only reflected the perfume's sophisticated character but also enhanced its visual appeal, making it a desirable addition to any perfume collection.
The versatility of Eau de 1000 made it a popular choice among those who appreciated the complexity and subtlety of Jean Patou's craftsmanship. Whether worn to complement a casual ensemble or to add a touch of luxury to formal attire, Eau de 1000 provided a seamless transition from day to evening, embodying timeless elegance and refinement in every spritz.
In essence, Eau de 1000 not only preserved the essence of its predecessor but also expanded its accessibility and appeal. By offering a lighter version in exquisite packaging, Jean Patou ensured that the allure of "1000" could be savored daily, enriching the everyday routines of those who cherished its distinctive blend of floral, woody, and spicy accords.
Below are the original 1978 prices:
- 0.25 oz of 1000 parfum in green snuff bottle retailed for $70
- 0.25 oz of 1000 parfum in crystal flacon retailed for $43.50
- 0.5 oz of 1000 parfum in crystal flacon retailed for $87.50
- 1 oz of parfum in crystal flacon retailed for $175
- 1 oz of Eau de 1000 retailed for $45
- 2 oz of Eau de 1000 retailed for $75
- 2 oz atomizer, natural spray of Eau de 1000 retailed for $78
1000 de Jean Patou was available in the following forms:
- 0.25 oz Parfum
- 0.5 oz Parfum
- 1 oz Parfum
- 2.5 oz Eau de Parfum
- 2.5 oz Eau de Parfum
- 0.85 oz Eau de Toilette
- 2.5 oz Eau de Toilette
Eau de 1000:
- 1.5 oz Eau de 1000
- 2 oz Eau de 1000
- 3 oz Eau de 1000
1000 de Bain:
- 3.4 oz Perfumed Body Mist
- Poudre Parfumee
- 6.7 oz Gel Moussant (Shower Gel)
- 6.7 oz Lait Parfume (Body Lotion)
- Savon Parfume (Perfumed Soap)
Fate of the Fragrance:
As of 2023, the production of Jean Patou's renowned fragrances has ceased, marking the end of an era for perfume enthusiasts who cherished their iconic scents. Despite this discontinuation, aficionados can still seek out and indulge in their favorite Jean Patou perfumes at select authorized outlets scattered across the globe. These outlets serve as havens where the timeless allure of Jean Patou's creations lives on, offering a chance to experience the luxurious blends that once defined the brand's legacy.
For those who have developed a deep affinity for fragrances like "1000," "Joy," and others from Jean Patou's esteemed lineup, these authorized outlets provide a rare opportunity to procure and cherish these olfactory treasures. Each bottle serves as a nostalgic reminder of the brand's commitment to craftsmanship, elegance, and the art of perfumery.
While the discontinuation of production may evoke a sense of nostalgia for longtime patrons of Jean Patou's perfumes, the availability of these fragrances in select outlets ensures that their legacy endures. These remaining stocks allow new and seasoned perfume aficionados alike to continue enjoying the distinctiveness and sophistication that Jean Patou's creations once brought into their lives.
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