Amour Amour by Jean Patou c1925

Original Formula:

Amour Amour by Jean Patou: launched in 1925. Created by Henri Almeras in collaboration with Raymond Barbas, who was Patou's brother-in-law as well as one of his chief perfumers.

Patou introduced three fruit-floral fragrances evoking the three stages of love: Amour Amour (Love, Love), Que Sais-Je? (What Do I Know?),  and Adieu Sagesse (Goodbye Caution/Farewell Wisdom).

As with other perfumers of the 1920s like Coty, he designed these certain perfumes to be worn by women according to the color of their hair, Amour Amour for blondes, Que Sais Je? for brunettes and Adieu Sagesse was recommended for redheaded women. These were to be noted in the vintage advertisements of the period.


Amour Amour was available in parfum, cologne (called parfum-cologne), lotion (locion) and eau de toilette.

Original Fragrance Composition:

So what does it smell like? It is classified as a floral fragrance for women. It begins with a fresh, fruity top of syringa, lemon, neroli, blackcurrant, and strawberry, followed by a classic floral heart of heliotrope, jasmine, rose, reseda and gardenia, resting on a floral, woody base with vanilla, oakmoss and ambergris. Amour Amour used the Amarante perfume base from Givaudan which gave it a beautiful accord of lily of the valley, rose, sandalwood, musk and jasmine.

• Top notes: aldehydes, syringa, bergamot, lemon, cassie, neroli, black currant, orange blossom water, strawberry
• Middle notes: oregano, gardenia, hawthorn, genet, reseda, Grasse jasmine, heliotrope, lilium, rose, orris, carnation, lily of the valley, mountain narcissus, ylang ylang, lilac
• Base notes: vanilla, ambergris, privet, honey, musk, civet, Bourbon vetiver, Mysore sandalwood, oakmoss

 

L'Amour de l'art, 1950:

"Amour-Amour: Love twice...the answer or the echo? Lilac responds to rose and carnation to jasmine. This tenderly flowery duo suits the charm of a blonde young girl. Amour-Amour: perfume of perfumes!"

Bottles:

It was available in parfum in the Sue et Mare designed Baccarat flacon shown in these photos.

parfum-cologne bottle,photo by etsy seller eColognes

Lotion, photo from ebay

Harper's Bazaar, 1930:

"Below, a bottle in zipper case,- the mixing kit, and finally three old favourites: Amour Amour, Le Sien, and Patou's powder."

Life, 1933:

"Moment Supreme" is the best- named and most successful of Patou scents. Barbas thought up its name, as he did also the following happy triumvirate: "Que Sais-je ?" "Amour- Amour" and "Adieu Sagesse."

Perfumery and Essential Oil Record, 1937:

"The house of Jean Patou has also brought out some attractive, if less ambitious, perfumery packings recently. Its most successful perfumes are " Amour-Amour," " Le Sien," " Moment Supreme," " Normandie," and " Joy." The first of these is a delicate blossom essence that smells faintly musty but is also very warm and feminine. Le Sien is described as a 'manly' perfume, and is intended for sporting occasions. Joy, is a really exceptional perfume, as can be imagined from the fact that the smallest bottle, holding 25 grammes of liquid on is sold at 350 francs. The Normandie bottle in this case is modelled after the ship from which the perfume takes its name. By an ingenious arrangement, the actual container is is modelled to represent the middle section section of the liner, with a surface of aluminum, whilst at either side are projections with aluminum 'trappings' representing the bows and stern respectively. The other most interesting bottle is that shown in the photograph, containing "Moment Supreme." It is squat and triangular, quite heavy considering the size, with a fine globular stopper attached by a gold cord."

Drug and Cosmetic Industry, 1938:

"JEAN PATOU For the first time, three Jean Patou odors, "Amour Amour," "Moment Supreme" and "Colony" make their bow in a $2.50 size. Jean Patou is also offering a combination in one package of the three bottles." 

Cue, 1954:

"And Jean Patou is just introducing three of his favorite scents, Cocktail Dry, Moment Supreme and Amour, Amour, in an imaginative purse-size "boule" of honeycombed crystal ($10 and $12)."

Fate of the Fragrance:

Discontinued, date unknown. Was briefly resurrected in 1974 and still being sold in 1979. Blend of narcissus from mountains of France, a fresh note of rose, jasmine with bergamot and other precious oils.

The perfume was reformulated by Jean Kerleo and relaunched in 1984 as part of the exclusive Ma Collection, reissued scents from Patou's catalog of discontinued perfumes as well as some new editions.

So what does it smell like? It is classified as a fresh floral fragrance for women.

• Top notes: neroli, bergamot, strawberry and lemon
• Middle notes: oregano, carnation, lily, lilac, orris root, jasmine, ylang-ylang, rose and narcissus
• Base notes: honey, musk, civet, vetiver and heliotrope

Available as:

• 1 oz Parfum
• 2.5 oz Eau de Toilette Splash
• 1.7 oz Eau de Toilette Spray
• 0.20 oz Eau d Toilette Splash Mini Bottle

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