Jean Patou's Extravagant 1000 Parfum Bottle

Jean Patou commissioned jeweler Pierre Chaumet of Place Vendôme in Paris to design a sumptuous collector's edition bottle for his newly launched perfume, 1000. This luxury edition bottle is a masterpiece covered with vermeil cage work and adorned with a "golden symphony of stones in every color calling out a thousand harmonies." The bottle is filled with genuine rock crystals and studded with semi-precious stones including onyx, coral, lapis lazuli, and turquoise. The cabochon cut stones are artfully arranged to spell out the perfume's name, 1000, six times on the faces of the flacon. The stones fill the space of the numerals while pear-shaped faux diamonds are scattered about. This exquisite bottle stands at a height of 8.6 cm and contains 145 grams of gold. The price for this extravagance was $12,000.

Additionally, a miniature version of this collector’s bottle was created to be worn as a pendant. The gross weight of this miniature version is 20 grams, and it stands at a height of 3.2 cm.

In the 1974 edition of Connaissance des arts, it is described: "What a lovely idea Jean Patou had to ask Chaumet, the great jeweler of Place Vendôme, to dress his 'greatest' in gold and precious stones: the infinitely precious 1000. Is it teasing? Is it inspirational? The jeweler's dream has taken on the appearance of a festive outfit, a turn of an evening dress in a way. This is how the precious 1000 bottle reaches a new dimension, all filigree in gold, while in a symphony of stones of all colors, 'A high voice, a low voice, with a thousand harmonies,' the name of 1000, repeated a thousand times, comes, haunting and sumptuous, to promise happiness, simply showing how beautiful it is. But the reverie of the artist possesses all the eloquence. Vermeil piece on a rock crystal background with coral, onyx, turquoise, and lapis lazuli inlays, shaped and polished, illuminated by pear-shaped diamonds in cascade. The shimmers also evoke distant scents, fabulous fragrances, such as those of Chinese osmanthus..."

In the photo taken on 17th October 1974, French actress Marie-Hélène Breillat poses elegantly with the massive jeweled perfume bottle created by Chaumet for Jean Patou's iconic scent, '1000'. The setting is Paris, and the image captures the opulence and grandeur of the moment. Breillat, known for her captivating presence on screen, stands alongside the sumptuous bottle showcasing its intricate design and luxurious embellishments.

2000 en Patou by Jean Patou c2000

In the year 2000, the world was standing at the threshold of a new millennium, a moment rich with anticipation and reflection. The dawn of the 21st century was a time of technological innovation, global connectivity, and a renewed sense of optimism. People looked forward to the future with a mix of hope and trepidation, intrigued by the possibilities that the new millennium might bring. This was a period marked by rapid advancements in technology, the rise of the internet, and the beginning of the digital age, which would come to define the new century.

Jean Patou's "2000 en Patou," launched as a limited edition fragrance in 2000, is deeply embedded in this era of transition. The millennium was not just a marker of time but a cultural phenomenon that inspired various forms of creative expression, from celebrations of the past century to imaginations of the future. Fragrances released at this time often sought to capture the spirit of the moment, blending nostalgia with forward-thinking aesthetics. "2000 en Patou" was part of this broader trend, designed to reflect both a celebration of Jean Patou’s legacy and a bridge to the future of perfumery.

The name “2000 en Patou” literally translates to “2000 in Patou,” which signifies the year 2000 within the context of the Patou brand. It is a symbolic gesture that connects the historical significance of Jean Patou’s legacy with the contemporary moment of the new millennium. By choosing this name, Jean Patou’s team acknowledged the brand's storied past while looking forward to the future of perfumery.

The name "2000 en Patou" is evocative for several reasons. It combines the concept of a new century with the established elegance of the Patou name, creating a sense of timelessness and renewal. It suggests a continuity of excellence and innovation from the past into the future. For a perfume, this name works on multiple levels: it honors the heritage of Jean Patou, celebrates the new millennium, and positions the fragrance as a forward-looking creation.

A perfume named “2000 en Patou” would resonate well with those who appreciate both the historical significance of classic French perfumery and the excitement of entering a new century. This fragrance would appeal to individuals who are fascinated by the concept of “new beginnings” and who have a deep respect for the rich history of brands like Jean Patou. It would attract a clientele that values both heritage and innovation, seeking a product that symbolizes the transition from the past to the future.

This perfume would likely find its greatest popularity in regions with a strong appreciation for luxury goods and historical craftsmanship, such as in high-end markets in France, the United States, and other affluent regions of Europe and Asia. In these areas, there is a keen interest in limited edition products and a penchant for celebrating significant cultural moments.

The phrase “2000 en Patou” evokes a sense of grandeur and significance. It conjures images of sophisticated celebrations, elegant soirées, and the excitement of a new era. There is a feeling of exclusivity and prestige associated with the name, as it links the perfume to both a historic brand and a momentous time in history. It reflects an air of anticipation and hope, capturing the essence of the turn of the millennium as a time for both reflection and aspiration.

The name "2000 en Patou" was indeed a unique choice for a perfume. It was not out of touch for the time period but rather a thoughtful and strategic decision that aligned with the cultural mood of the era. The combination of the specific year with the Patou name set it apart from other fragrances, marking it as a special edition meant to commemorate a landmark moment.

Ma Collection by Jean Patou

The Jean Patou Ma Collection consists of twelve perfumes originally launched between 1925 and 1964, then re-released in 1984 under the wing of Jean Kérleo, then in-house perfumer at Patou.

Le Parfum de Venise by Jean Patou c1999

"Parfum de Venise" by Jean Patou, launched in 1999 and crafted by the renowned perfumer Jean Kerléo, captures the essence of Venice in a bottle. This exquisite fragrance was sold exclusively at the Parisian boutique of Jean Patou, offering a unique olfactory journey through the storied canals and vibrant streets of the Serenissima. The perfume embodies the romantic and mystical spirit of Venice, blending notes that evoke the city's rich history, art, and atmosphere.

Complementing the fragrance is a book titled "Flavors and Scents of the Serenissima," which further immerses the reader in the sensory tapestry of Venice. This book, a collaborative effort published by Clairsud editions of Toulouse, was released in January 2000. It delves into the culinary and aromatic heritage of Venice, providing a literary backdrop to the scent's creation. Together, the perfume and the book offer a multi-sensory experience, inviting enthusiasts to explore Venice's enchanting world through both scent and narrative.

Patou is Seeking to Find Milady's Perfect Perfumes

Mount Carmel Item, 19 Nov 1924, Wed, Page 2:

"The woman who uses perfume subtly and with restraint, who has found the one odor that blends perfectly with her skin and her particular bodily chemistry, has the most potent weapon of the charmer. She has matched with nature an won."

So says Monsieur Jean Patou, the celebrated French designer, who has maintained a research department for two years in Paris which does nothing but experiment with perfumes.

He is trying to find the perfect perfume that will form the last finishing touch to his perfect sartorial creations.

But he admits candidly that he hasn't found it. And further, he says not one woman in a thousand knows how to use perfume.

Among those who do not know how to use perfume is the woman who reserves a bottle of scent on a handkerchief, and the one who aims an atomizer at herself after completely gowned and calls herself perfumed.

"Perfume," he explains, "reacts differently on different skins. The odor that is right for indoors may lose its potency in the air. Perfume fascinating for the blond may put the brunette quite out of the running."

And where should you use perfume - why behind your ears or ever so slightly on the hair!

He suggests women try all odors until they find the one that is just right.

Patou Forever - Coffret l'Orgue du Parfumeur c1997

The Patou Forever Coffret L'Orgue du Parfumeur, released in 1997, is a charming and innovative miniature perfume presentation that echoes Jean Patou's heritage of playful sophistication. This set is designed to look like a tiny version of the Perfumer's Organ, a tool used by perfumers to blend and create fragrances. This quirky nod to Jean Patou's "Bar a Parfums" set from the 1920s not only celebrates the brand's history but also invites users to engage in the art of perfumery.

The coffret includes a 5ml bottle of Patou Forever Eau de Parfum, a scent that embodies timeless elegance and modern flair. Alongside this, the set features three raw material essences: a 2ml vial of Absolue Jasmin, a 2ml vial of Absolue Rose, and a 2ml vial of Base Fruitee. These essences allow users to customize their perfume experience by adding these individual notes to the main fragrance, tailoring it to their personal preferences.

To facilitate this process, the coffret also includes several mouillettes, or smelling strips. These are essential tools in the world of perfumery, enabling users to test the scent combinations before applying them. The inclusion of these strips emphasizes the interactive and creative nature of the set, inviting users to explore and experiment like a true perfumer.

The design and contents of the Coffret L'Orgue du Parfumeur encapsulate the essence of Jean Patou's philosophy: a blend of luxury, creativity, and personalization. This set is not only a beautiful collector's item but also a delightful experience for those who appreciate the art of fragrance.

Adieu Sagesse by Jean Patou c2014

Adieu Sagesse by Jean Patou: launched in 2014 and created by Thomas Fontaine as part of the Heritage Collection . This is the reformulated fragrance Adieu Sagesse originally launched by Jean Patou in 1925.

L’Heure Attendue by Jean Patou c2014

L’Heure Attendue by Jean Patou: launched in 2014 and created by Thomas Fontaine as part of the Heritage Collection. This is the reformulated fragrance L’Heure Attendue originally launched by Jean Patou in 1946.

From Jean Patou:

L’HEURE ATTENDUE A momentous and liberating fragrance created to commemorates that long awaited moment – The Liberation.  The mists have blown away, night is no more and the sun has risen again.  L’Heure Attendue bears witness to this rediscovered freedom. 

A woody spicy oriental fragrance  – a heartening and subtle fragrance which resonates a refined peaceful aroma, synonymous with a new mellowness of life.

Fragrance Composition:

So what does it smell like? It is classified as a woody spicy oriental fragrance for women.

• Top notes:
• Middle notes: spices
• Base notes: woodsy notes

Fate of the Fragrance:

Unfortunately as of 2023, Jean Patou's fragrances are no longer in production. However, you can still find your favourite Jean Patou perfumes in select authorized outlets around the world.

Chaldée by Jean Patou c2014

Chaldée by Jean Patou: launched in 2014 and created by Thomas Fontaine as part of the Heritage Collection. This is the reformulated fragrance Amour Amour originally launched by Jean Patou in 1927.

Patou Pour Homme by Jean Patou c2014

Patou Pour Homme by Jean Patou: launched in 2014 and created by Thomas Fontaine as part of the Heritage Collection. This is the reformulated fragrance Patou Pour Homme originally launched by Jean Patou in 1980.

Eau de Patou by Jean Patou c2014

Eau de Patou by Jean Patou: launched in 2014 and created by Thomas Fontaine as part of the Heritage Collection. This is the reformulated fragrance Eau de Patou originally launched by Jean Patou in 1976.

Colony by Jean Patou c2014

Colony by Jean Patou: launched in 2014 and created by Thomas Fontaine as part of the Heritage Collection. This is the reformulated fragrance Colony originally launched by Jean Patou in 1938.

Vacances by Jean Patou c2014

Vacances by Jean Patou: launched in 2014 and created by Thomas Fontaine as part of the Heritage Collection. This is the reformulated fragrance Vacances originally launched by Jean Patou in 1936.

Que Sais Je? by Jean Patou c2014

Que Sais Je? by Jean Patou: launched in 2014 and created by Thomas Fontaine as part of the Heritage Collection. This is the reformulated fragrance Que Sais Je?  originally launched by Jean Patou in 1925.

Cocktail Bar a Parfums by Jean Patou c1928

In the late 1920s and early 1930s, cocktail bars emerged as cultural icons, embodying the spirit of the Jazz Age. This era, characterized by its roaring nightlife and sense of modernity, saw the cocktail bar as a central social hub where people gathered to enjoy innovative and stylish beverages. The atmosphere of these bars was glamorous and lively, appealing to the growing middle and upper classes who sought sophistication and new forms of entertainment. 

In 1928, Jean Patou, ever the innovator, introduced a unique and charming feature to his Parisian showrooms: a cocktail bar. This was not merely a place to serve drinks but a strategic and thoughtful addition designed to enhance the shopping experience for both his clients and their companions. The bar was specifically intended to entertain and quench the thirsts of husbands and other men who often found themselves accompanying women during the sometimes lengthy and tedious process of fittings and fashion consultations.

In the luxurious fitting rooms of the popular Parisian couturier Jean Patou, an unusual invitation might have been heard: "Madame, while we are making this little alteration in your frock, won't you step down to the bar and take a cocktail?" This innovative concept, a cocktail bar complete with a polished counter, cozy seats, glistening bottles, and a white-coated bartender with an easy smile, became a significant hit among Patou's fashionable customers. The bar served as a delightful distraction from the tiresome delays of fittings and alterations, the indecision over which model to choose, and the doubts about prices and whether to splurge on one more dress. The affable barman, always sympathetic and helpful, added to the experience.

Interestingly, this bar was designed specifically for women. Originally, Jean Patou explained,"This is not a bar for men. I have installed this accommodation for women. Husbands and boyfriends can do their drinking around the corner. I want this to be a haven of rest and reflection for my clients." Patou believed that women appreciate a good cocktail as much as they do a good frock, and found that one stimulated them quite as much as the other. His three-piece cocktail, consisted of gin, Bacardi rum, and a secret ingredient, was particularly popular among his clients. While men were not barred from the salon, they were not particularly encouraged to stay, as the space was intended for women to think about fashion without the distraction of dressmaking bills.

The conversation at Patou's bar was unlike any typical bar setting. Politics, sports, and last night's party were replaced with discussions about dresses. Women exchanged phrases like "Have you seen this one?" rather than "Have you heard this one?" It was a space where only those who understood and appreciated tucks, ruffles, and hemlines would have felt at home.

Psychologists among the Paris dressmakers had long understood that keeping a customer's mind off the bill could ease the sales process. This insight led to the introduction of tea-dances and mannequin parades in the dress-making salons. Jean Patou's cocktail bar was a modern and most elegant evolution of this concept. The skill of his bartender in mixing drinks like "sidecars" and "rose" cocktails had even started to attract a clientele that might be tempted to buy a dress on the side, akin to a "chaser."

Patou’s showroom cocktail bar was a masterstroke in customer service and marketing. It transformed what could have been a dull and tiresome wait into a pleasant and enjoyable experience. Originally meant exclusively for women to enjoy, Jean Patou's cocktail bar eventually evolved to accommodate men who accompanied their ladies. Despite Patou's initial intention to create a haven exclusively for women to relax and reflect away from the pressures of dressmaking decisions, the appeal and convivial atmosphere of the cocktail bar extended its allure to both genders. The men, who might otherwise grow impatient or bored, were now engaged and entertained, making them more likely to view the shopping trip favorably and support the purchasing decisions of their wives or partners. This clever addition fostered a relaxed and convivial atmosphere, making the entire process more appealing and luxurious.