Eau de Patou by Jean Patou c1976

Eau de Patou by Jean Patou: launched in 1976 and created by Jean Kerleo.

Sublime by Jean Patou c1992

In 1992, when Jean Patou's "Sublime" was launched, the world was experiencing significant cultural and social shifts. The early '90s marked the end of the Cold War, and there was a sense of optimism and new beginnings. The fashion and beauty industries were evolving, embracing boldness, glamour, and a return to elegance after the extravagance of the 1980s. Women were increasingly confident, independent, and expressive, seeking to reflect these qualities in their choice of fragrance.

"Sublime," created by Jean Kerléo, refers to something of such excellence, grandeur, or beauty that it inspires great admiration or awe. Jean Patou likely chose the name "Sublime" to evoke a sense of supreme elegance and transcendent beauty. It implies a fragrance that is not just pleasant or attractive, but one that elevates the wearer to an almost ethereal level of sophistication and charm. The name "Sublime" suggests a scent that is beyond ordinary, something magnificent and awe-inspiring.

"Sublime" makes an excellent name for a perfume because it captures the essence of what many people seek in a fragrance: a touch of the extraordinary, a hint of the divine. It speaks to the desire for an exceptional sensory experience that enhances one's presence and leaves a lasting impression. The name itself conjures images of something elevated and supreme, aligning perfectly with the aspirations of those who wear it.

A perfume called "Sublime" would resonate with women who view themselves as radiant and confident, or who aspire to embody these qualities. These women would likely be drawn to the idea of a fragrance that enhances their inherent elegance and allure. They would respond to "Sublime" with admiration, feeling that the perfume complements their sense of style and presence, adding a layer of sophistication and allure to their persona.

This type of perfume would be most popular in cosmopolitan cities around the world, where fashion and elegance are highly valued. Places like Paris, New York, Milan, and Tokyo, where there is a deep appreciation for luxury and high-end beauty products, would likely see a strong affinity for "Sublime."

The word "Sublime" evokes images of breathtaking beauty and grandeur, such as a stunning sunset, a majestic mountain range, or a work of art that moves the soul. It brings forth emotions of awe, admiration, and inspiration. The term suggests an experience that transcends the ordinary, reaching into the realm of the extraordinary and the magnificent.

While the name "Sublime" is unique, it is not out of touch for the time period. The early '90s saw a resurgence of classic elegance and a desire for timeless beauty. A name like "Sublime" fits perfectly within this context, offering a sense of sophistication and timeless appeal that would attract those looking for something truly exceptional in their fragrance choice. Jean Patou's "Sublime," created by Jean Kerléo, captured this essence, presenting a perfume that promised to elevate the wearer's experience to something truly sublime.